Rate Professor Erik Mooi

Professional Summary: Professor Erik Mooi

Professor Erik Mooi is a distinguished academic at the University of Melbourne, Australia, with a robust background in marketing research and data analytics. His expertise and contributions to the field of marketing science have positioned him as a respected scholar and educator in both academic and industry circles.

Academic Background and Degrees

Professor Mooi holds advanced degrees in marketing and related fields, with a strong foundation in quantitative research methods. Specific details of his academic qualifications include:

• PhD in Marketing (specific institution and year not publicly detailed in accessible sources but aligned with his expertise and career trajectory)

Research Specializations and Academic Interests

Professor Mooi specializes in marketing research, data analytics, and business statistics. His academic interests focus on the application of advanced statistical methods to marketing problems, customer relationship management, and market segmentation. His work often bridges theoretical insights with practical business applications.

Career History and Appointments

Professor Mooi has held several significant academic positions, contributing to teaching and research in marketing. His career history includes:

• Professor of Marketing at the University of Melbourne, Melbourne Business School (current position)
• Previous academic roles at various institutions, including teaching and research positions in marketing and statistics (specific prior institutions not fully detailed in public sources)

Major Awards, Fellowships, and Honors

While specific awards and honors are not extensively documented in publicly accessible sources, Professor Mooi’s contributions to marketing research and education are widely recognized through his publications and academic engagements.

Key Publications

Professor Mooi is a prolific author, with several key publications that have made significant contributions to marketing research. Notable works include:

• A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (co-authored with Marko Sarstedt, 2011, with subsequent editions)
• Market Research: The Process, Data, and Methods Using Stata (co-authored, 2018)
• Numerous peer-reviewed journal articles on topics such as customer segmentation, statistical modeling, and marketing analytics (specific titles and years not fully listed in public sources)

Influence and Impact on Academic Field

Professor Mooi has had a notable impact on the field of marketing research through his accessible and practical guides on market research methodologies. His books are widely used by students, academics, and practitioners, providing clear frameworks for applying statistical tools to marketing challenges. His work has contributed to advancing the understanding and application of data-driven decision-making in business contexts.

Public Lectures, Committee Roles, and Editorial Contributions

Professor Mooi is actively involved in the academic community, contributing through teaching, workshops, and professional engagements. Specific details include:

• Regular presenter and speaker at academic and industry conferences on marketing research and analytics (specific events not fully documented in public sources)
• Contributor to academic training through workshops on statistical software and market research methods
• Potential editorial or reviewer roles in marketing journals (specific roles not confirmed in accessible public data)