Rate My Professor Erik Mooi

Professor Erik Mooi is a Professor of Marketing in the Department of Management and Marketing at the University of Melbourne's Faculty of Business and Economics. He currently serves as the Program Director for the Master of Digital Marketing. Mooi's research has explored inter-firm agreements and innovation, with key interests in business marketing, technology licensing, franchising, contracting, outsourcing, B2B marketing, marketing channels, interorganizational relationships, strategic marketing, customer satisfaction, marketing management, marketing communication, strategic management, and innovation. His work emphasizes practical applications in market research techniques and B2B contexts.

Erik Mooi holds a Doctorate (Research) from Vrije Universiteit Amsterdam and a Masters (Coursework & Research). His career includes previous roles as Senior Lecturer at Aston University's Marketing Group in Birmingham, United Kingdom, from August 2007 to July 2017; Professor at emlyon business school's Marchés & Innovation department in Écully, France, from January 2007 to January 2014; and Visiting Professor of Marketing at Western University in London, Canada, in August 2013. He has taught market research and research methods to bachelor, master, and PhD students at the University of Melbourne, VU University Amsterdam, Aston Business School, and other top universities in Australia, France, and Indonesia. Mooi is co-author of prominent textbooks including 'A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics' (Springer, 2019) and 'Market Research: The Process, Data, and Methods Using Stata' (Springer, 2018). Notable peer-reviewed publications include 'Fast and high-quality decision-making: The role of behavioral integration' (2023), 'The show must go on: The role of contract frames in safeguarding relationship continuity' (2024), 'What drives technology licenses to contain (non-)legally enforceable contracting?' (2023), 'The market value of rhetorical signals in technology licensing contracts' (2022), and 'EXPRESS: B2B Projects, Task Configuration, and Innovation' (2022). His research has garnered over 6,500 citations on Google Scholar, demonstrating substantial influence in marketing scholarship.