"Director of Communications and Marketing"

Job Details

Duties and Responsibilities

Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Arts and Science. - 70%

• In collaboration with leaders in UCM, CAS, and Enrollment Management and Student Success, develop marketing and communications plans designed to drive success with established enrollment and brand goals.
• Create and strategically execute marketing and communications plans to raise the College of Art and Science’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
• Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, media request responses, and targeted media contacts.
• Lead writer, editor, and publisher for recruitment collateral and all other CAS material including but not limited to e-newsletters, website content, brochures, handbooks, posters, digital screens, and the like.
• Manage vendors and freelancers that support marketing and communications for CAS (video, graphic design, PR, etc.)
• Develop strategies for digital marketing.
• Oversee the division's web presence and collaborate with web team members to plan and implement university strategies and departmental requests.
• Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.

Work with colleagues across the university to advance university-wide communication and enrollment management strategies. - 15%

• Represent the College of Arts and Science through participation in regular meetings of university-wide communicators (remotely or in person).
• Collaborate with university-wide colleagues on special projects.

Serve as a liaison between University Communications and Marketing and the College of Arts and Science, developing and assessing measurable goals and objectives that advance both Miami and the College of Arts and Science. - 15%

Other duties as assigned.

Minimum Qualifications:

• BA/BS degree with an emphasis in business, communications, marketing, journalism or a related field.
• At least five years of professional communications, marketing, journalism or relevant experience.

Required Knowledge, Skills, and Abilities:

• Excellent written and oral communication skills
• Ability to develop powerful messages for a wide range of audiences on diverse topics
• Strong project management skills
• Conceptual graphic design skills.
• Experience developing marketing or communications campaigns.
• Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.

Desired qualifications:

• MA/MS/MBA degree in business, communications, marketing, journalism or relevant field.
• At least five years of managerial/director experience in public relations, marketing or communications

Preferred Knowledge, Skills, and Abilities

• Demonstrated understanding of the higher education environment.
• Experience with multicultural marketing and communications.
• Demonstrated understanding of the value of storytelling.
• Experience in a highly collaborative environment working with colleagues and peers to achieve enrollment, revenue generation, fundraising or similar goals.
• Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)

Additional Position Information (if applicable)

Required Application Documents

To be considered for this position, please submit a resume, cover letter, and two writing samples.

Special Instructions (if applicable)

Not Applicable

Additional Information

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

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