"Marketing Manager"

Job Details

Position Summary

We are seeking a dynamic and creative Marketing Manager to lead the co-development and execution of marketing projects that promote the university’s mission, vision, and academic programs. This role is integral to establishing and enhancing the university’s brand presence, driving student recruitment, and fostering engagement with stakeholders in a competitive and evolving higher education environment.

The Marketing Manager will work closely with academic and administrative leadership to co-design campaigns, co-create content, and analyze market trends to position the university as a leader in innovation and education.

Key Responsibilities

Strategic Marketing & Branding

• Co-develop and implement with colleagues a comprehensive marketing plans aligned with the university’s strategic goals.
• Co-build and maintain a consistent and compelling university brand across all channels, including print, digital, and social media platforms.
• Lead projects to position the university as a preferred choice for students, faculty, and external partners.

Student Recruitment Marketing

• Co-design and execute recruitment campaigns to attract prospective students, including traditional and digital advertising, events, and partnerships.
• Collaborate with the admissions team to optimize marketing efforts to meet enrollment targets.

Events & Public Relations

• Work closely with colleagues on marketing and promotional activities for university events, including open houses, orientations, and community outreach programs.
• Build relationships with media outlets and coordinate press releases, interviews, and features.

Market Analysis and Reporting

• Co-develop with Colleague’s market research to understand trends, identify opportunities, and assess the effectiveness of marketing campaigns.
• Prepare regular reports on marketing performance, including ROI analysis, to inform future strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (master’s preferred).
• Minimum of 5 years of experience in marketing, preferably in higher education or a related industry.

Skills and Competencies

• Proven expertise in digital marketing, including website management, social media, and analytics.
• Strong written and verbal communication skills with the ability to craft compelling messages for diverse audiences.
• Proficiency in marketing tools and software, including CRM HubSpot, and email marketing.
• Demonstrated strong skills with experience managing marketing projects.
• Ability to work in a fast-paced startup environment and adapt to changing priorities.

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.

Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.

Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.

A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.

A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

Application Requirements:

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

• Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
• Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
• Identification: A valid national ID or passport is required for the application process.

Please note that applications missing any of these components will not be considered.

Candidates Shortlisted for an Interview:

If you are shortlisted for an interview, you will need to provide additional documentation:

• Educational transcripts and certifications must be translated into English.
• References: Provide contact details for three references who have either worked with you or supervised your work.