Course Overview

The Marketing program at the University of Utah is designed to equip students with the skills and knowledge to excel in the dynamic field of marketing. Offered through the David Eccles School of Business, the program focuses on core areas such as consumer behavior, market research, digital marketing, and strategic brand management. A unique feature of this program is its emphasis on real-world application through case studies, internships, and projects with local and national businesses.

Career Prospects

Graduates of this program are prepared for a variety of roles in marketing, advertising, sales, and brand management. The curriculum is tailored to meet industry demands, ensuring students are ready to tackle challenges in both traditional and digital marketing environments.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing department includes experienced professors with expertise in areas like digital analytics and consumer psychology, many of whom have industry experience and publish widely in their fields.

Unique Facilities and Partnerships

The David Eccles School of Business offers access to cutting-edge resources, including marketing labs for research and simulation. The university maintains strong ties with local businesses and global corporations, providing students with internship and networking opportunities that enhance their learning experience.