Overview
The Marketing program at Wilfrid Laurier University is offered through the Lazaridis School of Business and Economics as part of the Bachelor of Business Administration (BBA). It emphasizes understanding consumer behavior, strategic marketing planning, digital marketing, and market research. Unique features include experiential learning opportunities such as case competitions, co-op placements, and industry projects that integrate real-world applications.
Career Prospects
Graduates are prepared for dynamic roles in marketing, advertising, and sales. The program fosters skills in analytics, creativity, and ethical decision-making, leading to opportunities in consumer goods, tech, and service sectors. High employability is supported by strong alumni networks and career services.
Key Faculty/Staff
The program is led by faculty with expertise in areas like consumer psychology and digital strategy, including professors recognized for research in marketing ethics and innovation.
Unique Facilities and Partnerships
Students have access to the dedicated Lazaridis Hall with modern trading rooms, collaborative spaces, and marketing labs. Partnerships with organizations like the Canadian Marketing Association provide internships and guest lectures.
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