Job Summary
The Content Creator develops, produces, and coordinates multimedia content that supports HCC’s communication, marketing, engagement, and brand initiatives. Creates digital content across multiple platforms, including websites, social media, digital marketing channels, and other communication outlets. This position combines creative storytelling, multimedia production, content management, and audience engagement strategies to enhance visibility, awareness, and connection with internal and…
external audiences.
ESSENTIAL FUNCTIONS
- Develop, create, edit, and publish engaging multimedia content, including written content, graphics, photographs, videos, and digital assets for various communication platforms.
- Plan and execute content initiatives that support institutional goals, marketing campaigns, community engagement, and audience communication strategies.
- Capture and produce photo and video content for events, programs, initiatives, and other institutional activities using appropriate production techniques and equipment.
- Perform multimedia production activities including scripting, interviewing, recording, editing, post-production, and preparation of content for digital distribution.
- Create and maintain content calendar, publishing schedule, and communication workflows to support timely and consistent messaging.
- Write, edit, and adapt content for different audiences and platforms while ensuring clarity, accuracy, accessibility, and alignment with brand standards.
- Collaborate with departments, stakeholders, and communication teams to identify content opportunities and develop creative storytelling approaches.
- Maintain digital content libraries and organize multimedia assets, ensuring appropriate storage, accessibility, and usage.
- Monitor audience engagement, digital trends, and content performance metrics to support continuous improvement and effectiveness of communication efforts.
- Support social media initiatives by developing content strategies, scheduling posts, engaging audiences, and applying current best practices.
- Assist with graphic design, digital layouts, motion graphics, and other creative elements as needed.
- Maintain awareness of copyright requirements, privacy considerations, accessibility standards, and institutional guidelines related to content creation.
- Support special projects, events, campaigns, livestreams, and other communication initiatives as assigned.
- Performs other duties, tasks, and assignments as required.
QUALIFICATIONS
Education & Experience
- Bachelor’s degree in Marketing, Public Relations, Organizational Communications or a related field required.
- 4 years of directly related experience may be substituted in lieu of the required degree.
- 3 years experience in creating digital content, video production, social media management, or marketing communications required.
Licensing & Certification
- Valid Texas Driver License
Special Skills
- MS Office Programs
- Adobe Creative Suite, Canva, and social media management tools
- Social Media Reporting/Analytics
Competencies
- Delivering High Quality Work
- Accepting Responsibility
- Serving Customers
- Supporting Organizational Goals
- Driving Continuous Improvement
- Acting with Integrity
- Thinking Critically
- Managing Change
- Communicating Effectively
Working Conditions
General Office. Must be able to perform all job requirements with or without reasonable accommodations; remain in a stationary position during shift; move items weighing up to 25 pounds; position self to operate job equipment; apply established protocols in a timely manner. Must access, input and retrieve information from technology devices; communicate with others to accomplish job requirements. May be required to work after hours to include weekends and holidays.
SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215
