Encourages independent and critical thought.
Makes learning feel effortless and fun.
Always fair, kind, and deeply insightful.
Fosters a love for lifelong learning.
Great Professor!
Dr. Ameet Pandit is a Senior Lecturer in Marketing at the Newcastle Business School, University of Newcastle, Australia. He holds a Doctor of Philosophy from the University of Melbourne (2010), a Master of Business Administration from the University of Texas, a Bachelor of Engineering from the University of Pune, India, and a Post Graduate Certificate in Academic and Professional Learning from the University of Northumbria, Newcastle, UK. Prior to his current role, Pandit served as a Lecturer at Northumbria University Newcastle from September 2009 to September 2012 and as a Project Manager at Tata Information Systems Australia from January 2004 to January 2005. With nearly two decades of experience in marketing education and research, his work explores the intersection of consumer behavior, high-tech product adoption, and green marketing. Key research interests include the impact of emerging technologies such as artificial intelligence and autonomous systems on consumer decision-making, consumer adoption of high-tech and green products, the role of AI and digital platforms in shaping consumer experiences, and service design in evolving industries. Pandit integrates insights from marketing, psychology, information systems, and technology studies to advance customer engagement, value creation, and sustainability. He has secured $85,794 in funding across nine grants, including lead investigator roles in projects such as 'Are Autonomous Service Robots Enhancing the Experience of Consumers?' ($4,969, 2023) and 'Socio-culturally determined Technological Appropriation' ($5,000, 2013).
Pandit's scholarly output includes 22 journal articles and 31 conference proceedings. Prominent publications feature 'Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies' (Journal of Marketing Management, 2025, with McLeay et al.), 'AI-capable relationship marketing: Shaping the future of customer relationships' (Journal of Business Research, 192, 2025, with Roy et al.), 'Understanding AI-enabled conversational agent customer experiences in religious tourism' (Journal of Islamic Marketing, 16, 2569-2595, 2025, with Alharbi et al.), 'Enhancing phygital customer experience through generative AI' (Journal of Strategic Marketing, 2025, with Dahish et al.), and 'Continued engagement intention with social media influencers: the role of experience' (Internet Research, 35, 1-29, 2024). His Google Scholar profile reflects 741 citations, an h-index of 16, and 13 since 2021. Pandit has supervised eight PhD completions, including theses on virtual gift-giving, religious foods, and customer responses to social media, and currently supervises three PhD candidates in marketing-related topics. Through these contributions, he significantly influences consumer research and marketing theory.