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About Anshika
Dr. Anshika Singh Tanwar is an Assistant Professor at the School of Business Management, SVKM's NMIMS University, Mumbai. She earned a Ph.D. (Full-time) in Marketing from the Indian Institute of Technology, Delhi in 2023. Her earlier qualifications include an MBA in Marketing from Maharaja Agrasen Institute of Technology, Guru Gobind Singh Indraprastha University in 2015, and a B.Sc. (Hons.) in Chemistry from Maitreyi College, University of Delhi in 2012. Before joining NMIMS, she served as Assistant Professor at Jaipuria Institute of Management, Noida, and Christ University, Delhi NCR. Additionally, she worked as Guest Faculty for the Department of Management Studies at IIT Delhi in the CEP’s Certificate Programme in Digital Marketing and as a Teaching Assistant in the same department.
Dr. Tanwar's research interests focus on Influencer Marketing, Consumer Behaviour, Social Media Marketing, and Digital Consumer Engagement. Her Ph.D. thesis explored the Role of Influencer Marketing in Electronic Word of Mouth and Purchase Intention of the Digital Consumer. Notable publications co-authored with H. Chaudhry and M. K. Srivastava include: Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2024). Social media influencers: literature review, trends and research agenda. Journal of Advances in Management Research, 21(2), 173-202; Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in influencer marketing: A review and bibliometric analysis. Journal of Interactive Advertising, 22(1), 1-27; and Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2021). Influencer marketing as a tool of digital consumer engagement: A systematic literature review. Indian Journal of Marketing, 51(10), 27-42. She presented papers at international conferences, including “Understanding Social Media Influencers Research from 2011-2020: A Bibliometric Analysis” at the British Academy of Management (BAM2020) conference proceedings (ISBN: 978-0-9956413-3-4), and “Influencer Marketing Research from 2008-2018: An Academic Literature Review and Classification” at ICEBM 2019 organized by BITS Pilani (ISBN: 978-93-86238-65-8). Her achievements include her Ph.D. thesis being recommended for the “Distinction in Research Award” at IIT Delhi, qualification for UGC-NET (Management) JRF in 2016, nomination for All-Rounder Best Student Award during her MBA, and receipt of the Institute Scholarship from IIT Delhi from 2018 to 2022. She teaches courses such as Marketing Management, Consumer Behaviour, Social Media Marketing, Business-to-Business Marketing, Research Methodology, and Sales Management.