CD
Catherine da Silveira
Universidade Nova de Lisboa
1099-085 Lisbon, Portugal
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About Catherine
Academic Profile
Academic Background: Not publicly detailed; 14 years of executive experience in marketing and IT sectors.
Research Interests: Brand management, luxury management, marketing research.
Appointments: Associate Professor at Nova School of Business and Economics, Academic Director of CEMS at Nova SBE.
Additional Contributions: Teaches Brand Management, Marketing, and Luxury Management in the Lisbon MBA and Masters Programs.