
Makes even dry topics interesting.
Professor David Crundall is Professor of Psychology in the Department of Psychology at Nottingham Trent University, a position he has held since July 2013. He serves as the REF coordinator for Psychology and plays a leading role in shaping the research strategy of the department. Crundall earned his PhD in psychology in 1999 before joining the academic staff at the University of Nottingham, where he rose to senior lecturer in 2007. During his time there, he was Co-Director of the Accident Research Unit and the first Director of the Nottingham Integrated Transport and Environmental Simulation facility (NITES). His career has focused on advancing applied cognitive psychology, particularly in the domain of transport safety.
Crundall leads a strong applied cognitive research group at NTU, specializing in hazard perception testing, driver training, visual search, and perceptual learning across contexts such as driving, emergency services, and consumer behaviour. His projects include developing hazard perception tests for emergency service and LGV drivers, training in car maintenance and mindfulness, assessing visual search for lifeguards, and evaluating cross-cultural hazard perception compatibility. Funding has come from EPSRC, ESRC, Department for Transport, Driving Standards Agency, Highways Agency, and others including Nuffield Foundation and Road Safety Trust. He holds memberships in the Economic and Social Research Council's Peer Review College, Parliamentary Advisory Council on Transport Safety Road User Behaviour Working Group, Traffic Psychology International, Experimental Psychology Society, and International Association of Applied Psychologists. Notable publications include 'Visual attention while driving: sequences of eye fixations made by experienced and novice drivers' (Underwood et al., 2003), 'Effects of experience and processing demands on visual information acquisition in drivers' (Crundall & Underwood, 1998), 'Driver's visual attention as a function of driving experience and visibility' (Konstantopoulos et al., 2010), 'Some hazards are more attractive than others' (Crundall et al., 2012), and 'Hazard prediction discriminates between novice and experienced drivers' (Crundall, 2016). Crundall has contributed to public road safety through media appearances on BBC and ITV programmes.