
Makes complex topics easy to understand.
Professor David Ellis is Professor of Behavioural Science in the School of Management at the University of Bath, where he also serves as Professor in Management and Professor in Information, Decisions and Operations. He obtained his Doctor of Philosophy in Psychology from the University of Glasgow in 2013, focusing on Everyday Time Processing, along with a Master of Science in Psychology in 2009 and a Master of Arts in Psychology in 2008 from the same institution. His career includes appointments as Visiting Fellow in Psychology at the University of Lincoln from 2015 to 2024, Honorary Chair in the School of Psychology, Sport Science and Wellbeing at the University of Lincoln from 2025 onwards, and Affiliate at the University of Glasgow from 2015 to 2017. Within the University of Bath, he chairs the Social Sciences Research Ethics Committee, serves as ex-officio member of the Academic Ethics and Integrity Committee, and is a member of the Responsible Research Assessment Working Group, Open Research Steering Group, and Research Culture Steering Group. Ellis has held leadership roles such as Project Lead for REPHRAIN from 2020 to 2024, Core Researcher for CREST from 2018 to 2024, Expert Fellow for SPRITE+, Local Network Lead for the UK Reproducibility Network, and Lead for the University of Bath in the LEAP Digital Health Hub from 2024 to 2026.
David Ellis's research examines the intersection of psychology and data science to understand how digital technologies reshape human behaviour, with policy-relevant applications in privacy, harm reduction, adversarial online influence, and healthcare. He leads interdisciplinary collaborations involving civil servants, NHS clinicians, patients, and technology entrepreneurs. Key publications include 'The rise of consumer health wearables: promises and barriers' (2016), 'Beyond self-report: Tools to compare estimated and real-world smartphone use' (2015), 'Do smartphone usage scales predict behaviour' (2019), 'Morbidity, mortality and missed appointments in healthcare: a national retrospective data linkage study' (2019), and 'Demographic and practice factors predicting repeated non-attendance in primary care' (2017). Recent works feature 'Structural Stigma and Missingness in Health Care' (2026) and 'What are we missing? Reflections on the problem of missed appointments in the UK' (2026). Awards encompass the Royal College of General Practitioners Research Paper of the Year in 2020 and 2025, the Dean's Award for Research Communication and Translation in 2021, and Jisc Research Data Champion in 2017. He is Associate Editor for Frontiers in Psychology and serves on editorial boards for Technology, Mind, and Behavior and Scientific Reports. His contributions underpin NICE guidelines, NHS interventions, and UK Government reports on digital technology.