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About Don
Don Roy is a Professor of Marketing in the Jennings A. Jones College of Business at Middle Tennessee State University, contributing to the Business & Economics faculty. He earned a Ph.D. in Marketing from the University of Memphis in 2000, an M.B.A. in Marketing from Mississippi College in 1995, and a B.B.A. in Marketing from Mississippi State University in 1985. Roy has been at MTSU since 2000, starting as Assistant Professor, promoted to Associate Professor in 2005 and Full Professor in 2010, and serving as Interim Chair of the Department of Marketing from 2015 to 2016. Prior to his academic career, he held industry roles including General Manager at Wolfe’s Vending and Snack Sales from 1993 to 1995, and Area Sales Manager at Tom’s Foods, Inc. from 1990 to 1993 and McRae’s, Inc. from 1986 to 1990.
His research specializations encompass sports marketing, sponsorship, branding, and marketing communications. Key publications include co-authoring the textbook Sports Marketing (Pearson Prentice Hall, 2012; Routledge, 2nd ed., 2019) with Michael Fetchko and Kevin Clow, and personal branding books such as Me: How to Sell Who You Are, What You Do, and Why You Matter to the World (2016, with Chad Jubenville), Brand New Year: 52 Ways to Create a Distinctive Personal Brand (2017), and Solved: How to Get More from your LinkedIn Experience (2018). Selected refereed articles are “Sponsorship-Linked Marketing: Opening the Blackbox” (Journal of Advertising, 2005, with Cornwell and Weeks), “The Influence of Consumer Knowledge on Responses to Event Sponsorships” (Psychology & Marketing, 2004, with Cornwell), “Repositioning a University through NCAA Division I-A Football Membership” (Journal of Sport Management, 2008, with Graeff and Harmon), and “Impact of New Minor League Baseball Stadiums on Game Attendance” (Sport Marketing Quarterly, 2008). Major awards include Middle Tennessee State University Outstanding Teacher Award (2008), Marketing Management Association Master Teacher Award (2007), State Farm Excellence Professorship (2007), and Jennings A. Jones College of Business Outstanding Faculty Member Award (2006). Roy holds roles as Sports Marketing Studies Coordinator, Editor of the Marketing Management Journal, and President of the Marketing Management Association.