Rate My Professor Erica Brady

Erica Brady is an Education Focused Associate Professor in the Department of Marketing within Monash University’s Faculty of Business and Economics. She serves as the Course Director for the Bachelor of Business Administration program. Previously, she was the Director of Education in the Department of Marketing for 10 years. In these roles, she has concentrated on enabling academics to enhance their skills and knowledge in education practice, as well as designing and developing organisational systems and processes that eliminate barriers and support both academic and business requirements. Erica Brady has taught thousands of students across a wide range, including large undergraduate units exceeding 500 students, boutique Honours courses, and specialised master’s programs.

Erica Brady has earned significant recognition for her teaching excellence, including Dean’s Awards for Teaching in 2012, 2020, and 2023; a Vice-Chancellor’s Citation for Outstanding Contribution to Student Learning in 2013; the inaugural Dean’s Commendation for PRME Education Excellence in 2017; a Vice-Chancellor’s Award for Teaching Innovation in 2024; and an Australian Award for University Teaching in 2025. Her research aligns with UN Sustainable Development Goals 9 (Industry, Innovation, and Infrastructure) and 12 (Responsible Consumption and Production). Notable publications include “Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process” with M. J. Reid (2012, Australasian Marketing Journal); “What’s in a name? A systems thinking framework for resource types in nonprofit marketing” with L. Brennan (2013); and “Sex-in-advertising: A policy-setting taxonomy” with L. Brennan and C. P. Jevons (2014, Communication, Politics & Culture). Recent contributions feature conference abstracts such as “A typology of overinclusive recycling” with A. deBortoli and L. Greenacre (2022) and “Not all credits are equal: scale length bias” with H. Petal and L. Greenacre (2022). Her Scholarship of Teaching and Learning research examines assessment across educational systems, program design, and teaching practice, notably through innovations like interactive oral examinations at scale. She acted as Chief Investigator in the project “Geographic variation in patterns of gabapentinoid, opioid utilization and physical therapies and associated costs among injured workers” (2023).