Rate My Professor Gary Wilcox

Gary Wilcox is the John A. Beck Centennial Professor in Communication in the Stan Richards School of Advertising and Public Relations at the Moody College of Communication, University of Texas at Austin. He holds a Ph.D. and is recognized as a media and marketing scholar. Wilcox is a globally-recognized expert on social media, alcohol advertising research, and branding. His research specializations include alcohol advertising, cigarette advertising, interactive communication social media, unstructured data analysis, and media mix marketing models. His opinions and work have been featured in national and local media such as CBS News, The New York Times, Los Angeles Times, U.S. News and World Report, KUT public radio, and AdWeek, among others. As a professor in the Stan Richards School of Advertising and Public Relations, he contributes to the academic community through teaching and research in advertising and public relations.

Wilcox has authored studies examining the impact of advertising on consumer behavior. A 2015 University of Texas at Austin news release details his study concluding that alcohol advertising has little effect on overall consumption levels. In 2016, he co-authored research identifying social media metrics linked to increased revenue for businesses. He has also provided expert commentary on topics like the return on investment for social media, the dark side of social media, and analyses of Super Bowl advertisements through live rating panels organized by the Moody College of Communication. Additionally, Wilcox serves as affiliated faculty with the Nelson Center for Brand and Demand Analytics at UT Austin, supporting advancements in brand strategy and demand analytics. His involvement extends to student events such as the annual TXADPR Bowl and TAPR Bowl, fostering engagement in advertising and public relations.