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Encourages questions and exploration.
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About Geoff
Dr. Geoff Ebbs is a lecturer and researcher in the Department of Management, Griffith Business School at Griffith University. He holds a Doctor of Philosophy and focuses his academic efforts on sustainable development within small and medium-sized businesses, particularly in the food sector. As a Higher Degree Research student, his doctoral work investigates the divergences and alignments—or resonance and dissonance—between academic research and practical business applications in sustainable practices. Supervised by Dr. Louis Sanzogni, Ingrid Burkett, and Associate Professor Luke Houghton, Ebbs develops innovative approaches to narrow these gaps, contributing to more effective sustainability strategies in business contexts. His affiliation with Griffith's research initiatives, including the Asia Institute and Centre for Sustainable Enterprise, underscores his commitment to practical impacts in sustainable enterprise.
Ebbs employs the correlating resonance method, a statistical technique designed to map contested viewpoints and dissect wicked problems prevalent in sustainability and policy domains. This approach integrates configurational analysis and neutrosophy to process complex, incomplete, and inconsistent datasets involving multidisciplinary factors and diverse stakeholder behaviors, enabling the revelation of normative dissonances and the formulation of pluralist policies. Key publications highlight his contributions: the 2024 chapter 'Correlating Resonance: Configurational Analysis, Neutrosophy, and Wickedness' outlines methodologies for tackling such challenges; 'Cascading correlations: a configurational approach to unpacking wicked problems' (2023) introduces a numerical clustering method for correlations in intricate fields; and 'Multi-Criteria Decision Making Models and Techniques' (2024), co-authored with Louis Sanzogni and Luke Houghton, compiles essential models for business strategy. Additional works explore lived experiences in sustainable urban food systems and sustainability transitions. Ebbs has presented his research at university events, including 'Mapping contested viewpoints using Correlating Resonance' and discussions on thriving in the circular economy. His research interests span sustainable business strategy, pluralist policy, digital health, content analysis, and thematic analysis in complex systems.