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About Greg
Greg Allenby is the Helen C. Kurtz Chair in Marketing, Professor of Marketing, and Professor of Statistics at the Fisher College of Business, The Ohio State University. He holds a Ph.D. in Statistics and Marketing (1988) and an M.B.A. in Statistics and Behavioral Science (1986) from the University of Chicago’s Booth School of Business, an M.S. in Operations Research (1981) from the Illinois Institute of Technology, and a B.S. in Mechanical Engineering (1978) from Ohio Northern University. Prior to academia, Allenby served as an Operations Research Analyst at Michael Reese Hospital and Medical Center (1979-1984) and as a Corporate Engineer at R.R. Donnelley and Sons Company (1978-1979).
Allen's research focuses on quantitative methods in marketing, including Bayesian statistics, consumer choice modeling, and preference measurement. He is the co-author of Bayesian Statistics and Marketing (Wiley, 2005; revised edition 2024) with Peter E. Rossi, a key resource for analyzing consumer behavior with advanced computational methods. He has authored or co-authored over 128 publications from 1986 onward, more than 50 in top-tier journals such as Marketing Science, Journal of Marketing Research, and Journal of Business and Economic Statistics, accumulating over 16,000 citations on Google Scholar. Joining Ohio State University in 1988 as Assistant Professor of Marketing, he advanced to Associate Professor (1994) and Professor (1999), assuming the Kurtz Chair that year. Other roles include Research Professor at Korea University Business School (2013-2017) and visiting positions at the University of Chicago. His work informs product development, pricing, promotion, and targeting strategies at leading firms. Allenby’s contributions are recognized by awards including the 2026 Buck Weaver Award from the INFORMS Society for Marketing Science for bridging theory and practice, the 2024 AMA Paul D. Converse Award, the 2023 AMA Gil Churchill Lifetime Achievement Award, and the 2012 AMA Parlin Award. A Fellow of ISMS and ASA, he has been past Editor of Quantitative Marketing and Economics and Associate Editor for multiple journals, and held leadership roles such as AMA Vice President of the Research Council and ASA Chair of the Section on Statistics in Marketing.