Rate My Professor Guilherme Pires

Associate Professor Guilherme Pires serves as Honorary Associate Professor and DBA Program Convenor in the Marketing discipline of the Newcastle Business School, Faculty of Business & Law, at the University of Newcastle, Australia. He holds a PhD and a Master of Commerce from the University of Newcastle, a Bachelor of Economics (Honours) from the same institution, and a Licenciatura in Economics (equivalent to a Bachelor degree) from Universidade Nova de Lisboa, Portugal. His distinguished career encompasses leadership positions including Head of the Marketing Discipline from 2010 to 2018, Head of the Newcastle Graduate School of Business (holding titles of Director and Director of Postgraduate Studies), and Deputy Head of the Newcastle Business School. Pires has also been a Visiting Scholar at Universidade do Minho, Universidade Nova de Lisboa, and ISCTE in Portugal, Concordia University in Canada, and Harvard Business School in the USA.

Pires specializes in ethnic marketing, with research focusing on ethnicity, minority ethnic groups, ethnic entrepreneurship, and ethnic market segmentation using acculturation perspectives within culturally diverse societies such as Australia. His interests extend to the impact of information and communications technology on business-to-business marketing, electronic procurement, consumer empowerment, ethnic marketing ethics, ethnic networks, and expatriate adjustment. Key publications include the books Ethnic Marketing - Theory, Practice and Entrepreneurship (2019, co-authored with J. Stanton), Ethnic Marketing: Culturally Sensitive Theory and Practice (2015, with J. Stanton), and Ethnic Marketing - Accepting the Challenge of Cultural Diversity (2005, with P.J. Stanton). Recent journal articles comprise "Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours" (2024, Journal of Strategic Marketing, with M.L. Cheung et al.) and "Home loans and Muslims - an Australian perspective" (2023, Journal of Islamic Marketing, with R. Jeffrey and P.J. Rosenberger III). Among his honors are the 2014 Vice-Chancellor's Award for Supervision Excellence - Faculty of Business and Law (2015, $1,000), Outstanding Conference Participant from the Business and Economics Society International (2002), Awards for Excellence from the Literati Club (2005), and Best Paper Award at the International Business Information Management Conference (2004). Pires serves as Associate Editor of the International Journal of Behavioural and Health Research, Book Reviews Editor for the Global Businesses and Economics Review, and on the editorial boards of the International Journal of Integrated Supply Management, Advances in Doctoral Research in Management, and Journal of Business Research. He is a Trustee for the Business & Economics Society International and an advisor to the Board of the Eurasia Business and Economics Society.