Rate My Professor James Aday

Aday's research specializations lie in hospitality marketing, management practices, and consumer behaviors within tourism and the restaurant industry. His publications appear in prominent journals and explore topics such as flash-sale promotions, expatriate challenges in international hospitality, online restaurant ratings, digital identities of tourism websites, and eco-sustainable travel behaviors. Key works include 'Competitive advantage or market saturation: An in-depth comparison of flash-sale sites through content analysis' (Journal of Hospitality Marketing & Management, 2015, with K.V. Phelan), 'Digital personalities: an examination of the online identity of travel and tourism web sites' (Journal of Hospitality and Tourism Technology, 2013, with K.V. Phelan, J.E. Mills, A.C. Douglas), 'Consumer Generated Restaurant Ratings: A Preliminary Look at OpenTable.com' (Journal of New Business Ideas & Trends, 2016, with D.C. Taylor), 'Framework for success: overcoming contemporary challenges of western expatriate managers in the Chinese hospitality industry' (Journal of Human Resources in Hospitality & Tourism, 2015, with C. Mejia, K.V. Phelan), 'Subordinates' perceptions of Western expatriate hotel managers in China: The effects of conflict avoidance' (Journal of Human Resources in Hospitality & Tourism, 2016, with C. Mejia, K.V. Phelan, X. Yi), and 'Deals inside: examining restaurant operators’ motives when choosing whether to offer a flash-sale' (Journal of Foodservice Business Research, 2018, with K.V. Phelan, S. Ravichandran). His scholarship has accumulated over 50 citations, influencing discussions on strategic marketing and cross-cultural management in hospitality. Aday contributes to the department through teaching and maintains office hours for students.