JL
James Leonhardt
University of Nevada, Reno
1664 N Virginia St, Reno, NV 89557, USA
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About James
Academic Profile
Academic Background: Ph.D. in Marketing, University of California, Irvine.
Research Interests: Consumer behavior, branding, and marketing strategy.
Appointments: Professor of Marketing, Phil and Jennifer Satre Professor of Marketing, College of Business, University of Nevada, Reno.
Publications: Published in Journal of Consumer Research and Journal of Marketing.