Rate Professor Jennifer Aaker

Academic Profile

Academic Background: Ph.D. in Marketing, Stanford University, 1995; B.A. in Psychology, University of California, Berkeley.

Research Interests: Focuses on consumer behavior, time, money, and happiness; explores how people create meaning in their lives through brands and social media; studies the impact of storytelling on decision-making.

Appointments: General Atlantic Professor of Marketing, Stanford Graduate School of Business; Co-Director, Stanford GSB Social Innovation Program.

Awards: Distinguished Scientific Achievement Award, Society for Consumer Psychology; Early Career Award, Association for Consumer Research.

Publications: Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Jossey-Bass, 2010); numerous articles in Journal of Consumer Research and Journal of Marketing.

Additional Contributions: Frequent speaker at TEDx and industry conferences; developer of Stanford GSB’s ‘Power of Social Technology’ course.