Jennifer Aaker

Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business within the Business & Economics faculty. She earned a PhD in Marketing with a minor in Psychology from Stanford Graduate School of Business in 1995 and a BA in Psychology from the University of California, Berkeley in 1989. Aaker began her academic career as an Assistant Professor at UCLA Anderson Graduate School of Management from 1995 to 1999, followed by a Visiting Assistant Professor position at Columbia Graduate School of Business in 1998. She joined Stanford GSB in 1999 as Assistant Professor, advancing to Associate Professor in 2001, Professor in 2004, and her current endowed chair in 2005. She also held positions at UC Berkeley Haas School of Business, including Thomas W. Tusher Professor in 2006–2007 and Xerox Distinguished Professor in 2007–2008. Her research specializations include choice shaped by meaning and purpose, the intersection of money, time, and happiness, and artificial intelligence and mixed reality technologies in human interaction. Aaker’s work explores behavioral science topics such as time perception, brand personality, regulatory fit, mixed emotions, and the psychology of giving.

Aaker has received numerous awards, including the 2024 Paul D. Converse Award for exceptional contributions to marketing, the 2014 Distinguished Scientific Achievement Award from the Society for Consumer Psychology, the 2000 Stanford GSB Distinguished Teaching Award, and multiple best paper awards from the Journal of Consumer Research, such as for “When Good Brands Do Bad” in 2007 and “The Time versus Money Effect” (honorable mention) in 2010. She serves on the Nobel Nomination Panel for the Sveriges Riksbank Prize in Economic Sciences since 2019. Her key publications include the highly cited “Dimensions of Brand Personality” (Journal of Marketing Research, 1997), “When Good Brands Do Bad” (Journal of Consumer Research, 2004), and “Bringing the Frame into Focus” (Journal of Personality and Social Psychology, 2004). Aaker is the author of bestselling books such as Humor, Seriously (2021), The Dragonfly Effect (2010), and Dragonfly Effect Workbook (2013), translated into over 20 languages. With nearly 50 articles in top journals and over 49,000 citations, her scholarship has profoundly influenced consumer psychology, marketing, and behavioral science.

Professional Email: jaaker@stanford.edu