Rate My Professor Jiemiao Chen

Jiemiao Chen is a Senior Lecturer in the Department of Marketing within Monash Business School at Monash University. She joined the department in 2011 as a lecturer and has since progressed in her academic career, currently holding the position of PhD Milestone Coordinator. Chen earned her PhD in Marketing from Indiana University Bloomington in April 2011 and her Master's degree in Business from the same university in December 2008. Her primary research interests encompass consumer psychology, with particular emphasis on consumer responses to advertising, health marketing, and sustainable consumption. This work aligns with United Nations Sustainable Development Goals 3 (Good Health and Well-being) and 12 (Responsible Consumption and Production). As a dedicated educator and researcher, she supervises Honours and PhD students and is open to accepting new PhD candidates.

Throughout her tenure at Monash, Chen has secured internal funding for research projects such as "Boundary Condition of Advertising Creativity" in 2017 and "Conceptual differences in perceptions of ad creativity: the role of culture, class, age, and gender" from 2011 to 2012, where she served as Primary Chief Investigator. Her scholarly contributions include publications in prestigious journals. Key publications are: "The influence of social capital on local retail patronage in an urban setting" with Pingping Qiu and Ed Bruning (International Journal of Consumer Studies, 2023); "Assimilating and differentiating: the curvilinear effect of social class on green consumption" with Li Yan and Hean Tat Keh (Journal of Consumer Research, 2021); "To erect temples to virtue: effects of state mindfulness on other-focused ethical behaviors" with Davide Christian Orazi and Eugene Y. Chan (Journal of Business Ethics, 2021); "Tiers and fears: an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising" with Jessica Bilby, Mike Reid, and Linda Brennan (Australasian Marketing Journal, 2020); "The boundaries for ad creativity: effects of type of divergence and brand processing and responses" with Robert E. Smith (Journal of Brand Management, 2018); and "The effects of creativity on advertising wear-in and wear-out" with Xiaojing Yang and Robert E. Smith (Journal of the Academy of Marketing Science, 2016). Additionally, Chen engages in professional service as an ad hoc reviewer for journals including the Journal of Advertising, Journal of Brand Management, and International Marketing Review. She has organized the Department of Marketing Seminar Series in 2018, reviewed departmental grants, and delivered presentations at research workshops.