Creates dynamic and engaging lessons.
Always patient, kind, and understanding.
John Hulland serves as Department Head, Nalley Distinguished Chair in Business, and Professor of Marketing in the Department of Marketing at the University of Georgia's Terry College of Business, a key contributor to the Business & Economics faculty. He earned his PhD in Marketing from the Massachusetts Institute of Technology in 1990, an MBA in Business from Queen's University in Kingston in 1983, and a BSc in Chemistry from the University of Guelph in 1981. Hulland joined the University of Georgia in 2011, following positions as Associate and Full Professor at the University of Pittsburgh's Katz Graduate School of Business from 2001 to 2011, and as Assistant and Associate Professor at the University of Western Ontario's Ivey School of Business from 1989 to 2001. During his tenure at UGA, he previously held the Emily H. and Charles M. Tanner Jr. Chair in Sales Management, served as PhD coordinator since 2015, mentoring numerous doctoral students, and has taught courses in brand management, marketing planning and strategy, and statistical research methods.
Hulland's research focuses on scale development, the virtual gaming ecosystem and its implications for marketing research, dark webs, conceptual reviews, online communications and social interactions, marketing strategy, the marketing-finance interface, and marketing resource management. He has authored nearly 30 articles in premier journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing, including 'The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications' (2024), 'Bibliometric Reviews – Some Guidelines' (2024), 'Out Through the Inn Door …' (2024), 'Corporate Sustainability Research in Marketing: Mapping Progress and Broadening Our Perspective' (2024), 'Scale Use and Abuse: Towards Best Practices in the Deployment of Scales' (2023), and 'Why Systematic Review Papers and Meta-Analyses Matter' (2020). As editor-in-chief of the Journal of the Academy of Marketing Science since 2018, with his term extended, he has held editorial roles for Journal of Marketing, Journal of International Marketing, and Journal of International Business Studies. His contributions have earned the Terry College Distinguished Research Award (2020), Terry College Teaching Excellence Award (2016, 2021), multiple Teacher of the Year Awards from the MMR and MBA programs (2014, 2015, 2018, 2021, 2025), Southeastern Marketing Symposium Doctoral Educator Award (2024), and Best Reviewer Awards from leading journals.
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