Lemi Baruh is a Senior Lecturer in Communication at the School of Communication and Arts, University of Queensland. He earned his Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania in 2007, an M.A. in Communication from the same institution in 2003, and a B.A. in Business Administration from Koç University in 2001, graduating as valedictorian and recipient of the Werner von Siemens Excellence Award. Baruh's career trajectory includes serving as Instructor in Visual Communications at the University of Pennsylvania College of General Studies in 2005, Assistant Professor of Advertising at Kadir Has University from 2007 to 2010, Assistant Professor from 2010 to 2015 and Associate Professor from 2015 to 2023 at Koç University's College of Social Sciences and Humanities, where he currently holds an Honorary Associate Professor position. He joined the University of Queensland as Senior Lecturer in June 2023 and is the co-founder of the Social Interaction and Media Lab at Koç University. Baruh has supervised multiple Ph.D. candidates at UQ and serves as a media expert on topics including media psychology, misinformation, privacy, social media, and surveillance.

Baruh's research specializations encompass the effects of social media on interpersonal attraction, surveillance, online security, privacy in online environments, the role of media in shaping public opinion, and misinformation alongside conspiracy theories in health communication, with a focus on the COVID-19 pandemic's impact via news and social media. He has edited books such as If It Was Not for Terrorism: Crisis, Compromise and Elite Discourse in the Age of “War on Terror” (2011), Reel Politics: Reality Television as a Platform for Political Discourse (2010), and Değişen İletişim Ortamında Etkileşimli Pazarlama (2009). Key publications include “Mitigating cognitive biases in higher education contexts through a brief video-based intervention: A randomized controlled trial” (Computers and Education, 2025), “Comparative privacy research: literature review, framework, and research agenda” (The Information Society, 2025), “Partisan bias in COVID-19 conspiracy theories: News reliance and the moderating role of trust in health authorities” (Health Communication, 2023), and “Getting the privacy calculus right: analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis” (Cyberpsychology, 2022). Baruh has received the Science Academy Young Scientist Award (2017), Koç University Outstanding Faculty Award (2014-2015), Outstanding Teaching Award (2013-2014), TUBITAK Career Development Programme (2011), Turkish Academy of Sciences Young Scientists Award (2011), and grants from TUBITAK (2020, 2021), Erasmus+ (2020, 2023), and others for projects on de-biasing, misinformation, and health behaviors.

Professional Email: l.baruh@uq.edu.au