Rate My Professor Margurite Hook

Dr. Margurite Hook is a Senior Lecturer in Marketing within the Newcastle Business School at the University of Newcastle, Australia, where she also serves as the Program Convenor for the Bachelor of Business. She earned her Doctor of Philosophy in Management from the University of Newcastle in 2018, along with a Bachelor of Business and a Bachelor of Commerce from the same institution. Specializing in experimental methods, her research decodes customer behaviour across diverse domains including complaints handling, brand logo design, tourism experiences, digital influencers, and children's consumer socialisation within brand communities. Her work aims to deepen insights into customer-brand relationships and consumer engagement through rigorous experimental approaches.

Hook's academic career at the University of Newcastle has been marked by significant recognition, including the 2023 Best Paper in Track at Macromarketing, ANZMAC; 2019 Higher Degree by Research Excellence Award, Faculty of Business & Law; 2018 Best Paper in Track, Product and Brand Management, ANZMAC; 2018 Sessional Teaching Award, Faculty of Business & Law; and several other Best Paper and Best Poster awards from 2015 to 2017. Her influential publications encompass "Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography" (Journal of Marketing, 2024, with A. Kulczynski), "Appetite for distraction? A systematic literature review on customer smartphone distraction" (International Journal of Information Management, 2024, with A. Taylor et al.), "Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities" (Journal of Strategic Marketing, 2021, with A. Kulczynski), "'I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation" (Journal of Retailing and Consumer Services, 2020, with S. Baxter and A. Kulczynski), and "Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study" (Journal of Marketing Behavior, 2017, with S. Baxter and A. Kulczynski). These contributions highlight her substantial impact on marketing scholarship, particularly in consumer behaviour and branding strategies.