Mark Brown

Dr. Mark Brown serves as a Senior Lecturer in marketing at the University of Queensland Business School. He holds a Bachelor of Human Movement Science from The University of Queensland and a Doctor of Philosophy from Griffith University, recognized as Australia's first PhD in digital marketing. With a professional background in telecommunications, he has consulted for various firms and government bodies on digital marketing strategy. Brown teaches courses at both undergraduate and postgraduate levels within the Business School.

Brown's research specializes in digital marketing strategy, investigating the challenges firms face in digital transformation and methods for brands to engage markets meaningfully. His interests include consumer responses to digital communications, data retention and privacy concerns, and telecommunications. Key publications encompass 'Branding’s academic–practitioner gap: managers’ views' (2022, Journal Article), 'The effect of social media complaint management on the perceptions and behavioural intentions of virtually present others (VPOs)' (2022, Conference Publication), 'The academic-practitioner gap in marketing: empirical evidence on its magnitude, consequences and antecedents' (2022, Conference Publication), 'Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople' (2020, Journal Article), 'A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness' (2020, Journal Article), 'The role of brand credibility in the relationship between brand innovativeness and purchase intention' (2017, Journal Article), 'Consumer perceived brand innovativeness: conceptualisation and measurement' (2015, Journal Article), 'Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context' (2014, Journal Article), 'The influence of service quality and trade show effectiveness on post-show purchase intention' (2011, Journal Article), and 'Phone bullying: Impact on self-esteem and well-being' (2011, Journal Article). His contributions span branding, sponsorship, viral advertising, privacy in online purchases, and membership retention in sports organizations.

Professional Email: m.brown@business.uq.edu.au