Rate My Professor Moji Barari

Dr Moji Barari serves as Senior Lecturer in the Marketing discipline at the Newcastle Business School, University of Newcastle, Australia. He earned his Doctor of Philosophy and Graduate Diploma in Research Studies from Griffith University. Bridging academia and industry, Dr. Barari previously worked as a Data Scientist at Navitas Insights and Analytics Australia from 1 October 2022 to 31 May 2023. His research is centered on data-driven marketing, employing advanced data analytics, machine learning, computational content analysis, and meta-analytic methods to explore consumer behavior, marketing communications, influencer effects, AI applications, virtual reality, and sharing economy dynamics. Designated fields of research are marketing research methodology (50%) and marketing communications (50%), with keywords including marketing analytics, meta-analysis, and systematic literature reviews. He has successfully supervised a PhD on consumer decision-making among Australian Muslims for financial products and currently coordinates courses like GSBS6301 Brand Development and Marketing, GSBS6014 Digital Marketing, and GSBS6015 Services and Relationship Marketing Management.

With a robust publication portfolio comprising 19 journal articles, 1 book chapter, and 3 conference papers, Dr. Barari has made significant contributions to the field. Standout publications encompass "A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation" (Journal of the Academy of Marketing Science, 2025), "Meta-analysis of augmented reality and virtual reality in marketing" (European Journal of Marketing, 2026), "Computational Content Analysis in Advertising Research" (Journal of Advertising, 2024), "The dark side of artificial intelligence in marketing: meta-analytics review" (Marketing Intelligence & Planning, 2024), "Using text and image mining to study how actor engagement creates value in the sharing economy" (European Journal of Marketing, 2024), "Virtual influencers’ anthropomorphism, consumer engagement and/or well-being" (Journal of Consumer Marketing, 2025), and "Unveiling the dark side of influencer marketing" (Marketing Intelligence & Planning, 2023). His scholarship has attracted over 2,370 citations on Google Scholar, underscoring its influence. Furthermore, he has obtained grants totaling $16,865, notably leading the CHSF 2024 New Start Scheme ($5,000) and participating in the NSW Ombudsman-funded AI project for ESL complainants ($11,865).