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About Mona
Dr. Mona Sinha is the Chair of the Department of Marketing & Professional Sales and Professor of Marketing at the Michael J. Coles College of Business, Kennesaw State University. She earned a Ph.D. in Marketing from Texas A&M University Mays School of Business (2003-2008), a Master’s in Management Studies from the University of Mumbai, India (1991-1993), and completed a Post-Doctorate at Emory University Goizueta School of Business (2012-2013). Following her doctoral studies, Dr. Sinha worked as a Researcher at Harvard Business School’s India Research Center in Mumbai, India, authoring business case studies on brand management, sustainability, technology, and innovation. She subsequently served as a Post-Doctoral Research Fellow at Emory University and as a Marketing Instructor at Georgia State University before joining Kennesaw State University. Within the university, she has held roles as Assistant Chair of the Department of Marketing & Professional Sales, Discipline Lead (Ph.D. coordinator) in the Ph.D. in Business Administration program, and Associate Dean for Undergraduate Programs at Coles College of Business.
Dr. Sinha’s research centers on Customer Relationship Management, with emphasis on fairness/justice and consumer privacy issues, alongside emerging markets, technology adoption, sustainability, and qualitative research methods. Her key publications include journal articles such as “Growing the Pie in Emerging Markets: Marketing Strategies for Increasing the Ratio of Non-Users to Users” with Jagdish N. Sheth (Journal of Business Research, 2018), “B2B Branding in Emerging Markets: A Sustainability Perspective” with Jagdish N. Sheth (Industrial Marketing Management, 2015), “Mobile Payments in India: The Privacy Factor” with Hufrish Majra, Jennifer Hutchins, and Rajan Saxena (International Journal of Bank Marketing, 2019), and “The Paradoxical Role of Relationship Quality on Consumer Privacy” with Sabinah Wanjugu and Julie Guidry (Journal of Consumer Behaviour, 2022). She co-authored the book “Breakout Strategies for Emerging Markets: Business Strategies and Tactics for Growth” with Jagdish N. Sheth and Reshma Shah (Pearson Publishing, 2016) and contributed to Harvard Business School case studies including “The Dabbawala System: On Time Delivery, Every Time” with Stefan H. Thomke (2010). Dr. Sinha received the Coles Distinguished Teaching Award from Coles College of Business in 2021 and a teaching excellence award for undergraduate teaching during her doctoral program at Texas A&M University. She has received several research-related scholarships and grants. Currently, she serves as Vice-Chair of the American Marketing Association's Relationship Marketing Special Interest Group and as an editorial board member for the Journal of Consumer Marketing, Journal of Relationship Marketing, and International Journal of Emerging Markets.