Rate My Professor Patrick Butler

Patrick Butler is Professor of Marketing and Director of the Global Executive MBA Program at Monash Business School, Monash University. He joined the school in July 2015, having previously served as Associate Dean of Executive MBA Programs at Melbourne Business School. Earlier in his career, he was a lecturer at Trinity College Dublin and Ulster University, and a Visiting Professor at Senshu University in Tokyo. Butler has worked on marketing development projects with EU and UN organisations across Asia, Africa, and Russia, and possesses extensive consulting and advisory experience in government, banking, healthcare, pharmaceuticals, technology, and consumer goods sectors in multiple countries. In Australia, his clients have included ANZ Banking Group, National Australia Bank, Siemens, PwC, Johnson & Johnson, and Bristol Myers Squibb, where he led projects in business planning, brand management, market research, new product development, and management development workshops.

He holds a Doctor of Philosophy (DPhil) in Marketing from the University of Ulster, a Master of Business Studies in Marketing and a Bachelor of Commerce in Business from the University of Galway, and a Master of Arts in Social Science (jure officii) from Trinity College Dublin. Butler's research specializations include strategic marketing management, business transformation in an AI world, new venture startups, advanced manufacturing, life sciences, and digital transformation. His key publications feature "A marketing perspective on the rise of China: monopoly, politics and value" (Journal of Marketing Management, 2015, with N. Collins), "Human branding in political marketing: applying contemporary branding thought to political parties and their leaders" (Journal of Political Marketing, 2015, with R. Speed and N. Collins), "The Europeanisation of the British political marketplace" (Journal of Marketing Management, 2011), and "Marketing accountability and marketing's stature: An examination of senior executive perspectives" (Australasian Marketing Journal, 2010, with D. O'Sullivan). He also co-authored "Modernising Irish Government: The Politics of Administrative Reform" (Gill & Macmillan, 2007). An experienced executive educator, he teaches Strategic Marketing Management, Business Transformation in an AI World, and New Venture Startups at Monash, and supervises projects in strategy, technology, entrepreneurship, and international business. The Global Executive MBA program under his direction ranked first in Australia in the 2022 Financial Times rankings.