Rate My Professor Robert McCullough

Robert McCullough is a lecturer at Northeastern University’s College of Professional Studies, where he contributes to the faculty in business-related disciplines. He earned a Bachelor of Science in Business from Suffolk University and a Master of Business Administration from Babson College in 1981. For over 20 years, McCullough has served as an adjunct instructor at universities throughout the Boston area. His teaching covers a broad spectrum of business subjects, with particular emphasis placed on innovation, entrepreneurship, and strategy. McCullough’s areas of expertise encompass business strategy, marketing strategy, and product development. These areas align with the courses and topics he addresses in his instructional roles, drawing from his extensive practical background to inform his pedagogical approach at Northeastern University.

Several years ago, McCullough shifted his primary focus to teaching following a 25-year career in the high technology industry. In that capacity, he worked as an industry analyst, authoring and publishing dozens of reports that examined industry trends, technological advancements, and the incorporation of technology into business practices. As a marketer, he managed the rollout of various products and services, while also offering strategic advice on market positioning and strategies for entering new markets. Additionally, McCullough functioned as an independent consultant, collaborating with clients to address and resolve key strategic challenges. This rich professional history in high technology provides a strong foundation for his current academic endeavors, enabling him to bring real-world insights into the classroom at Northeastern University’s College of Professional Studies.