Makes learning interactive and fun.
Helps students develop critical skills.
Brings enthusiasm to every interaction.
Makes learning feel rewarding and fun.
Great Professor!
Dr. Philip J. Rosenberger III serves as a Lecturer in Marketing within the Newcastle Business School at the University of Newcastle, Australia, based at the Ourimbah campus on the Central Coast. His academic background includes a PhD in Management from the University of Newcastle, a Master of Science in Marketing from Georgia State University, a Master of Business Administration from Erasmus University Rotterdam, a Bachelor of Science from Florida State University, and an Associate in Arts from the University of North Florida. Rosenberger III's research specializations span sports marketing with a focus on fan loyalty, social media marketing and consumer-brand engagement, green marketing, event tourism including group-oriented travel to major events, retail innovation, new product development, teleworking, and talent management. He employs both quantitative methods such as PLS-SEM and ANOVA, and qualitative approaches including interviews and content analysis.
Rosenberger III has an extensive publication record in prominent journals, including highly cited works such as 'Reevaluating green marketing: a strategic approach' (Business Horizons, 2001), 'The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge' (Asia Pacific Journal of Marketing and Logistics, 2020), and 'Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement' (Asia Pacific Journal of Marketing and Logistics, 2021). His contributions have earned him the 2021 Emerald Literati Outstanding Paper Award, 2014 Best Paper in Track for Sports Marketing and Not-for-Profit & Social Marketing, and the 2014 Vice-Chancellor's Award for Supervision Excellence from the Faculty of Business and Law. He has supervised Honours, DBA, and PhD students, coordinates courses in marketing principles, market research, retail marketing, new product development, and digital marketing, and holds committee roles such as Chair of Peer Review for the Faculty of Business and Law. Rosenberger III pursues multidisciplinary grants, industry collaborations via Faculty Industry Matched-funds, and publications addressing social and public-policy issues.