Rate My Professor Sharyn Rundle-Thiele

Professor Sharyn Rundle-Thiele is the Founding Director of Social Marketing @ Griffith in the Griffith Business School at Griffith University. She serves as Editor-in-Chief of the Journal of Social Marketing. Drawing on her commercial marketing background, her research specializations encompass social marketing and behaviour change, with a focus on applying marketing principles to deliver benefits for people and the planet. She is dedicated to enhancing social marketing capacity through training programs, advancing evidence-based understanding of effective interventions, and implementing strategies that promote positive environmental, health, and social outcomes.

Throughout her career at Griffith University, Professor Rundle-Thiele has earned prestigious awards, including the Phillip Kotler Social Marketing Distinguished Service Award (2018), the High Impact Applied Research Award from Griffith Business School (2018), the Commendation Award from the Emerald Literati Network (2019), and the Outstanding Contribution to Student Learning from the Australian Learning & Teaching Council (2008). Her key publications demonstrate substantial influence in the field, such as 'Customer satisfaction should not be the only goal' (Bennett and Rundle-Thiele, Journal of Services Marketing, 2004), 'Marketing capabilities: Antecedents and implications for B2B SME performance' (Merrilees, Rundle-Thiele, and Lye, Industrial Marketing Management, 2011), 'A comparison of attitudinal loyalty measurement approaches' (Bennett and Rundle-Thiele, Journal of Brand Management, 2002), 'A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets' (Rundle-Thiele and Bennett, Journal of Product & Brand Management, 2001), 'Corporate social responsibility and bank customer satisfaction: a research agenda' (McDonald and Rundle-Thiele, International Journal of Bank Marketing, 2008), 'Co-design: from expert-to user-driven ideas in public service design' (Trischler, Dietrich, and Rundle-Thiele, Public Management Review, 2019), and 'Eating for the better: A social marketing review (2000–2012)' (Carins and Rundle-Thiele, Public Health Nutrition, 2014). She teaches social marketing, supervises higher degree research students, and co-authors Australia's leading Marketing principles textbook. Professor Rundle-Thiele's editorial role and leadership in social marketing initiatives underscore her impact on academic and applied behaviour change efforts.