Simon Bell

Professor Simon Bell is Professor of Marketing in the Department of Management and Marketing within the Faculty of Business and Economics at the University of Melbourne. He holds a Bachelor of Economics (Honours) and a PhD in marketing from the University of Melbourne, for which he was awarded the Chancellor's Prize for Excellence in the PhD thesis. Bell is a Fellow of the Australian Marketing Institute since 2008 and a Fellow of the Judge Business School, University of Cambridge since 2000. His career includes positions as University Senior Lecturer in marketing at Cambridge Judge Business School from January 2003 to July 2008, followed by his appointment as Professor at the University of Melbourne in July 2008. He currently serves as Head of School of MSPACE, the University of Melbourne's School of Professional and Continuing Education, and contributes to executive education programs. Bell has extensive industry collaborations in research, consulting, and executive education, including delivering courses for Cambridge University and Duke Corporate Education.

Bell's research specializations include services and relationship marketing, customer loyalty, sales force management, organisational learning, social networks, and regional clusters. He investigates how firms can become more customer-centric. Key publications encompass 'Co-production and customer loyalty in financial services' (Journal of Retailing, 2007; 1,523 citations), 'The employee-organization relationship, organizational citizenship behaviors, and superior service quality' (Journal of Retailing, 2002; 953 citations), 'Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costs' (Journal of the Academy of Marketing Science, 2005; 897 citations), 'Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance' (Journal of Business Research, 2005; 781 citations), 'How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty' (Research Policy, 2010; 568 citations), and 'Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth' (Journal of Consumer Psychology, 2015; 517 citations). Bell has influenced marketing scholarship through these highly cited works and provided expert commentary on business issues such as supermarket policies and brand survival.

Professional Email: simonb@unimelb.edu.au