Rate My Professor Simon Bell

Bell's research specializations include services and relationship marketing, customer loyalty, sales force management, organisational learning, social networks, and regional clusters. He investigates how firms can become more customer-centric. Key publications encompass 'Co-production and customer loyalty in financial services' (Journal of Retailing, 2007; 1,523 citations), 'The employee-organization relationship, organizational citizenship behaviors, and superior service quality' (Journal of Retailing, 2002; 953 citations), 'Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costs' (Journal of the Academy of Marketing Science, 2005; 897 citations), 'Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance' (Journal of Business Research, 2005; 781 citations), 'How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty' (Research Policy, 2010; 568 citations), and 'Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth' (Journal of Consumer Psychology, 2015; 517 citations). Bell has influenced marketing scholarship through these highly cited works and provided expert commentary on business issues such as supermarket policies and brand survival.