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Encourages independent and critical thought.
A true inspiration to all learners.
Knowledgeable and truly inspiring educator.
Always positive, enthusiastic, and supportive.
Always patient and encouraging to students.
Dr Simon Wilde is a Senior Lecturer in the Faculty of Business, Law and Arts at Southern Cross University, based at the Gold Coast Campus. He holds a Bachelor of Business (Honours) and a PhD, both awarded by Southern Cross University. Wilde delivers a variety of undergraduate and postgraduate units, including Digital Marketing, Entrepreneurship and Innovation, and Competitive Strategy. He supervises postgraduate students whose research centres on digital marketing topics.
Simon Wilde's academic interests and research specializations encompass marketing, digital marketing, internet studies, e-commerce, social media marketing, small business marketing, e-tourism, and the marketing challenges faced by non-government organisations, alongside general regional development issues. Over his career at Southern Cross University, he has produced a substantial body of scholarly work, including peer-reviewed journal articles, conference papers, and reports. Key publications include 'Linking destination competitiveness and destination development: findings from a mature Australian tourism destination' (2008), 'Destination decision making: the need for a strategic planning and management approach' (2006), 'An exploratory investigation into e-tail image attributes important to repeat, internet savvy customers' (2004), 'Poverty, indigenous culture and ecotourism in remote Australia' (2007), 'Segmenting tourism markets: a critical review' (2006), 'Categorizing transaction costs outcomes under uncertainty: a blockchain perspective for government organizations' (2022), 'Indigenous student participation in higher education: Emergent themes and linkages' (2013), 'An evaluation of how market segmentation approaches aid destination marketing' (2006), 'Cultural Safety Circles and Indigenous Peoples' Perspectives: Inclusive Practices for Participation in Higher Education' (2013), 'Training and Service Quality—A Case Study Analysis of Regional Australian Restaurants' (2008), 'Marketing remote destinations: A case study of the Northern Territory, Australia' (2011), 'An integrative review of cybersecurity in and for sports events' (2024), 'Factors Influencing Buying Behaviour of Plant-Based Foods' (2021), and 'Social Media in Micro and Small Third Sector Firms' (2015). His Google Scholar profile records 684 citations across these and other works.