Rate My Professor Stephen Saunders

Dr Stephen Saunders is a senior lecturer in the Department of Marketing, Monash Business School, Faculty of Business and Economics, Monash University. He earned his MCom and MBA from the University of the Witwatersrand, DCom from the University of Johannesburg, and Graduate Certificate in Higher Education from Monash University. He is also an Australian Marketing Institute Certified Practising Marketer (CPM). Saunders' research centers on the impact of marketing systems on society, encompassing services marketing, consumer decision making, marketing to poor consumers, social marketing, consumer vulnerability, systems dynamics, water, sanitation and hygiene (WaSH) in informal settlements, the informal sector, and participatory action methods. His multidisciplinary approach has led to publications in prominent marketing journals such as Marketing Theory, Journal of Services Marketing, Journal of Social Marketing, Journal of Retailing and Consumer Services, Industrial Marketing Management, Journal of Service Theory and Practice, and Journal of Economic Psychology, as well as public health and development outlets like Social Science & Medicine and Habitat International.

Saunders has made notable contributions through key publications, including 'The relationship between marketing agility and financial performance under different levels of market turbulence' (Zhou, Mavondo & Saunders, Industrial Marketing Management, 2019), 'Redefining social marketing: beyond behavioural change' (Saunders, Barrington & Sridharan, Journal of Social Marketing, 2015), 'Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes' (Van Tonder et al., Journal of Retailing and Consumer Services, 2023), 'Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being' (Saunders & Truong, Marketing Theory, 2024), 'Tourism and social marketing: an integrative review' (Truong et al., Journal of Sustainable Tourism, 2024), and 'Systems social marketing: A critical appraisal' (Truong, Saunders & Dong, Journal of Social Marketing, 2019). These works reflect his influence, with over 1,200 citations documented on ResearchGate and high citation counts on Google Scholar, such as 370 for the 2019 marketing agility paper. In teaching, he has received the Dean’s Award for Teaching Excellence (2006 and 2011), Dean’s Commendation for PRME Education Excellence (2020), and a Vice-Chancellor’s Education Award Nomination for Outstanding Contribution to Student Learning (2012). Additionally, he has obtained category A funding from the Australian Department of Foreign Affairs & Trade and Australian Aid for WaSH-related projects in the Pacific.