Rate My Professor Susan Brudvig

Susan Brudvig is an Associate Professor and Director of the Master of Science in Information Systems program in the School of Computing and Analytics at Northern Kentucky University, where she joined in the Fall of 2019. Her teaching focuses on Business Analytics. Prior to NKU, she served as an Associate Professor at Indiana University East and an Assistant Professor at Ball State University, with over a dozen years of full-time teaching experience. Before entering academia, she held business analysis roles, including at Eli Lilly where she had global responsibility for neuroscience market forecasting. She also serves as an enrollment consultant to school districts and educational services companies, specializing in forecasting.

Brudvig earned her PhD in Business Administration from Florida State University, an MBA from Purdue University in 2003, and her first degree from the University of Wisconsin-Parkside as a first-generation student. Her research interests lie in the use and application of analytics to business and teaching problems. She has published in journals such as the Journal of Marketing Analytics, Communications in Statistics – Theory and Methods, and the British Journal of Mathematical and Statistical Psychology. Key publications include 'A decade of SCM literature: past, present and future implications' in the Journal of Supply Chain Management (2008), 'Customer information sharing with e-vendors: The roles of incentives and trust' in the International Journal of Electronic Commerce (2010), 'Joint selection of variables and clusters: recovering the underlying structure of marketing data' in the Journal of Marketing Analytics (2019), 'An integrated dominance analysis and dynamic programming approach for measuring predictor importance for customer satisfaction' in Communications in Statistics-Theory and Methods (2019), and 'Encouraging productive behavior in student teams with interventions' in Teaching Sociology (2023). She is currently engaged in several ongoing research projects with colleagues from other universities.