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About Uri
Uri Gneezy holds the Epstein/Atkinson Chair in Behavioral Economics and serves as Professor of Economics and Strategy at the Rady School of Management, University of California, San Diego, within the Business & Economics faculty. He obtained his Ph.D. in Economics from CentER, Tilburg University in 1997, an M.A. in Economics from the same institution in 1994, and a B.A. in Economics with honors from Tel-Aviv University in 1992. His career includes positions as Assistant and Associate Professor at the University of Chicago Booth School of Business from 2001 to 2006, Senior Lecturer and Associate Professor with tenure at the Technion from 1999 to 2003, and Lecturer in the Department of Economics at the University of Haifa from 1997 to 1999. Gneezy has been a visiting professor at institutions such as the National University of Singapore Medical School, CREED at the University of Amsterdam, and NHH Bergen.
Gneezy's research specializes in behavioral economics, focusing on incentives, gender differences in competition and risk-taking, lying aversion, social norms, and experimental methods. He has authored bestselling books including Mixed Signals: How Incentives Really Work (Yale University Press, 2023), The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (PublicAffairs, 2013, translated into multiple languages), and Pulling the Strings: Unraveling the Psychology of Negotiations (Cognella, 2025). Key publications feature highly cited papers such as 'Gender Differences in Preferences' (2009), 'Performance in Competitive Environments: Gender Differences' (2003), 'A Fine is a Price' (2000), 'When and Why Incentives (Don't) Work to Modify Behavior' (2011), and 'Mistakes, Overconfidence, and the Effect of Sharing on Detecting Lies' (American Economic Review, 2021). His contributions have shaped the field through field experiments and theoretical insights. Gneezy has secured grants from NSF, NIH, BSF, Russell Sage Foundation, and others, and received the CentER Society Prize in 2005 for the best scientific contribution by a CentER graduate in economics. He has held editorial roles as Associate Editor for the Journal of Economic Behavior and Organization, Journal of Economic Psychology, Management Science, and Games and Economic Behavior.