Paul Burke

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BIO Dr Paul Burke is a Professor of Marketing and the Deputy Director, Centre for Business Intelligence and Data Analytics (BIDA) located in UTS Business School. He is an expert in applied and theoretical aspects of choice modelling, experimental design and consumer behaviour. His work as a trandisciplinary researcher has been applied to various decision-making contexts ranging across diverse areas such as branding, corporate social responsbility, education, vaccination and health, labour market barriers and citizenship for persons with a disability. His research has even examined how bees make choices. He has published in leading journals such as those listed on the FT50 including Journal of Marketing Research, Research Policy, Journal of Operations Management and Journal of Business Ethics, as well as A* journals in marketing including International Journal of Research in Marketing, Journal of Product Innovation Management and European Journal of Marketing. Dr Burke is an expert in multi-disciplinary and trans-disciplinary research, publishing in various top international journals including Transportation Research Part A: Policy and Practice, Educational Researcher, Teaching and Teacher Education, Appetite, Vaccine, Computers & Education and Social Science Research. Paul currently serves as Regional Editor (Asia Pacific) for the European Journal of Marketing. Paul has been chief investigator and recipient of several grants totaling more than $4.3M including projects funded by the Australian Research Council (ARC) including an ARC DECRA, ARC Discovery and two ARC Linkage grants. His insights and advancement in statistical techniques have been applied in his consultation with numerous organisations including Westpac, Toyota, Motorola, and Bose. Paul has also worked with several government and non-government organisations such as the NSW Department of Premier and Cabinet, NSW Department of Primary Industries, NSW Department of Fisheries, NSW Department of Education, Australian Defence Force, Association of Independent Schools of NSW and the Australian Academy of Science. In the not-for-profit sector, he has worked with the War Memorial, and the Australian, Powerhouse, Maritime, National and Melbourne museums to understand factors that impact museum visitation. He has also been involved in projects to understand issues of retention and attrition among early career teachers employed in primary and secondary schools. He has also worked with Electroboard to determine how Interactive Whiteboards are best utilised by school teachers. He has worked with Grain Growers to examine what characteristics of wheat are valuable to millers that buy Australian wheat. Paul is an outstanding contributor to University teaching and learning, particularly in the area of coordinating large classes, with two awards from UTS, with national recognition in the form of a Carrick Institute Citation and a second citation from the Australian Learning and Teaching Council (ALTC). He is a co-author of Business Analytics & Statistics and Australasian Business Statistics with Ken Black and others, both leading texts in the market. Before joining UTS, he was previously a full-time lecturer in Marketing at the University of Sydney. He has also worked with the CSIRO, as a research officer at Memetrics (an Internet research company), marketing manager at the Sydney University Sports and Aquatic Centre, and as a private consultant in marketing research. He was a recipient of the ANZMAC Best Paper in Track Award for his work on ambiguous and meaningless features, the topic of his PhD dissertation. He is a graduate of the University of Sydney with a Bachelor of Economics (First Class Honours in Marketing).