DG
Dhruv Grewal is a marketing professor at Babson College. His research focuses on retailing, consumer behavior, and marketing strategy. He has published extensively on topics such as pricing, service quality, and omnichannel retailing.
- Field
- Business & Economics · Marketing
- Clarivate categories
- Economics and Business
- Affiliation
- Babson College, United States
- Secondary affiliation
- University of Bath, United Kingdom