VK
V. Kumar is a marketing scholar affiliated with Brock University in Canada. His research focuses on marketing strategy, customer relationship management, customer lifetime value, and marketing analytics. He has contributed to understanding how firms can manage customer relationships and measure marketing performance.
- Field
- Business & Economics · Marketing
- Clarivate categories
- Economics and Business
- Affiliation
- Brock University, Canada
- Secondary affiliation
- Huazhong University of Science & Technology, China Mainland