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Francisco Liebana-Cabanillas is a marketing researcher at the University of Granada. His work examines consumer behavior, technology adoption, and digital commerce, including mobile payment and social media. He has contributed to understanding how consumers and firms interact in electronic and mobile markets.
- Field
- Business & Economics · Marketing
- Clarivate categories
- Cross-Field
- Affiliation
- University of Granada, Spain
- Secondary affiliation
- Andalusian Institute for Research and Innovation in Tourism of the Universities of Granada, Spain