RP
Robert W. Palmatier is a marketing scholar at the University of Washington whose research focuses on marketing strategy, relationship marketing, and customer management. He examines how firms build and manage customer relationships and channels to drive performance. His work contributes to understanding marketing metrics, loyalty, and strategic marketing decisions.
- Field
- Business & Economics · Marketing
- Clarivate categories
- Economics and Business
- Affiliation
- University of Washington Seattle, United States