PR
Philipp A. Rauschnabel
Highly Cited Researcher 2025
Bundeswehr University Munich, Germany
Philipp A. Rauschnabel is a researcher in marketing and innovation at Bundeswehr University Munich. His work focuses on augmented reality, virtual reality, and consumer behavior, particularly how emerging technologies influence consumer experiences.
- Field
- Business & Economics · Marketing
- Clarivate categories
- Cross-Field
- Affiliation
- Bundeswehr University Munich, Germany
- Secondary affiliation
- Otto Friedrich University Bamberg, Germany