MS
Marko Sarstedt
Highly Cited Researcher 2025
University of Munich, Germany
Marko Sarstedt is a researcher at the University of Munich. His work focuses on marketing, consumer behavior, and research methods, including structural equation modeling and partial least squares. He has contributed to methodological advances in business and marketing research.
- Field
- Business & Economics · Marketing
- Clarivate categories
- Economics and Business
- Affiliation
- University of Munich, Germany
- Secondary affiliation
- Babes Bolyai University from Cluj, Romania