Assistant Dean of Admissions
PRIMARY PURPOSE
The Assistant Dean of Admissions within the Office of Admissions reports directly to the Senior Associate Dean of Admissions & Director of Admissions Communications. This role is primarily responsible for managing the recruitment, admission, and enrollment of prospective students through territory management, application review, recruitment travel, admissions programming, and relationship-building with students, families, schools, and community partners in support of institutional enrollment goals. Additionally, this role serves as a key member of the Admissions Communications Team and supports the development, review, execution, and assessment of enrollment marketing and communications efforts, including email, SMS, social media, print, and web content.
ESSENTIAL DUTIES
Territory Management & Student Recruitment
- Develop and implement territory recruitment strategies using enrollment data, high school profiles, yield trends, and partnership outcomes.
- Build and maintain relationships with prospective students, families, high school counselors, community-based organizations, and independent educational consultants.
- Manage recruitment communications and outreach efforts using Customer Relationship Management (CRM) systems, including Slate.
- Maintain accurate territory records, school profiles, and travel documentation.
Application Review & Enrollment Strategy
- Conduct holistic review of undergraduate applications and recommend admission and merit scholarship decisions.
- Evaluate applicant materials within a territory management model to support institutional enrollment goals.
- Analyze recruitment and admissions outcomes to assess effectiveness and recommend strategy adjustments.
- Contribute to enrollment planning initiatives and annual admissions goals.
Recruitment Travel & Institutional Representation
- Represent the college through high school visits, college fairs, interviews, receptions, and recruitment programs.
- Coordinate and execute regional and national travel schedules to support recruitment objectives.
- Deliver presentations and facilitate interviews for prospective students and families using current institutional and program knowledge.
- Serve as a visible and professional representative of the college during evening, weekend, virtual, and in-person events.
Communications & Content Development
- Assist the Director of Admissions Communications with the implementation of the enrollment communications strategy, including drafting, proofing, and sending emails, text messages, print mailings, and web content.
- Coordinate Admissions social media content, in collaboration with the Director of Marketing and Admissions Fellows / student staff.
- Monitor and report on communications engagement using CRM reporting tools, UTM parameters, email engagement metrics, and conversion data, and provide recommendations for improving messaging, content effectiveness, and communication cadence.
- Gather student stories, campus highlights, and content ideas to support future communications efforts, while remaining informed of emerging trends and best practices in higher ed marketing.
Event Coordination & Program Administration
- Plan and execute on-campus and virtual recruitment programs, special events, and group visit experiences.
- Coordinate logistics and communications for admissions events and campus visit programming.
- Lead or support major departmental initiatives such as student calling programs, social media engagement, or website content strategies.
- Supervise student employees and volunteers supporting admissions operations and events.
Operational & Professional Support
- Complete administrative processes related to admissions operations, application processing, and enrollment communications.
- Maintain current knowledge of institutional programs, higher education trends, and enrollment management practices.
- Collaborate with campus partners including Athletics, Financial Aid, faculty, staff, alumni, and student organizations to support recruitment and enrollment efforts.
- Utilize data, reporting tools, and institutional systems to monitor progress and support informed decision-making.
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