Assistant Director of Digital Marketing

DESCRIPTION:

The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. This individual is responsible for the day-to-day management and updating of the College's official social media accounts and website. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. The Assistant Director plays a key role in strategic storytelling, social listening/monitoring, and the development of content that supports the College's mission and objectives.

OUTCOMES

Enhances overall brand awareness for York College and helps the institution to engage with key audiences, including prospective students, current students, alumni, employees, and friends of the college.

• Creates and writes content marketing materials for the College's digital properties, ensuring alignment with the overall marketing and communications strategy. This includes playing a key role in strategic storytelling that supports the College's mission and objectives. (40%)
• Maintains the accuracy and timeliness of front-facing website content, reviews submitted edits for publication, and ensures that all updates are consistent with institutional strategy, goals, and brand guidelines. (25%)
• Manages a consistent, high-quality content schedule for institutional social media accounts, ensuring that all communications are in line with the College's brand and strategic objectives. (25%)
• Collaborates with the Director of Digital Marketing to develop and implement digital strategies that support the College's mission and goals, ensuring a cohesive approach to digital marketing efforts. (10%)

• Bachelor's degree in a related field (e.g., communication, marketing, English)
• 2-4 years' experience managing brand-level social media and content creation
• 2-4 years' experience with short- and long-form content creation, including both written and visual media