Wesleyan University, founded in 1831, is a diverse,
energetic liberal arts community where critical thinking and
practical idealism go hand in hand.
The Office of Advancement (ADV) builds lifelong relationships with alumni, parents, and friends, and engages through meaningful experiences, communication, volunteer roles and philanthropic opportunities, all in support of Wesleyan’s educational mission and financial goals. The Advancement team inspires the Wesleyan community and cultivates support for university initiatives through outreach activities, including development/ fundraising, alumni & parent relations, and both on- and off-campus events. Engagement programs, special events, and Advancement operations and communications teams are working together to redefine engaged philanthropy and find opportunities for strategic collaboration.
This position sits within the Engaged Philanthropy Team and supports Wesleyan's most ambitious campaign to date. The Assistant Director builds and manages the platforms, reports, and communications pipelines that connect an alumni body of more than 30,000, along with parents and friends, to Wesleyan's mission, using Salesforce Marketing Cloud.
The role includes pulling and interpreting platform reports, proofreading and editing donor and alumni facing copy, reviewing and testing communications prior to send, monitoring the communications calendar to flag scheduling conflicts in advance, and partnering with colleagues across Advancement and the wider campus community.
Reporting to the Associate Director of Engagement Operations, the Assistant Director's work is integral not only to the Engagement Team but to the wider goals of the Office of Advancement.
Key responsibilities include:
The Office of Advancement (ADV) builds lifelong relationships with alumni, parents, and friends, and engages through meaningful experiences, communication, volunteer roles and philanthropic opportunities, all in support of Wesleyan’s educational mission and financial goals. The Advancement team inspires the Wesleyan community and cultivates support for university initiatives through outreach activities, including development/ fundraising, alumni & parent relations, and both on- and off-campus events. Engagement programs, special events, and Advancement operations and communications teams are working together to redefine engaged philanthropy and find opportunities for strategic collaboration.
This position sits within the Engaged Philanthropy Team and supports Wesleyan's most ambitious campaign to date. The Assistant Director builds and manages the platforms, reports, and communications pipelines that connect an alumni body of more than 30,000, along with parents and friends, to Wesleyan's mission, using Salesforce Marketing Cloud.
The role includes pulling and interpreting platform reports, proofreading and editing donor and alumni facing copy, reviewing and testing communications prior to send, monitoring the communications calendar to flag scheduling conflicts in advance, and partnering with colleagues across Advancement and the wider campus community.
Reporting to the Associate Director of Engagement Operations, the Assistant Director's work is integral not only to the Engagement Team but to the wider goals of the Office of Advancement.
Key responsibilities include:
- Serve as the primary Advancement staff expert and strategic lead on all aspects of the Salesforce Marketing Cloud platform. Manage the vendor relationship with consulting partners, including evaluating service delivery; oversee system documentation, system updates, and email data maintenance; and manage data imports from the Salesforce Marketing Cloud connector and build reports in the CRM.
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