Proactively providing opportunities for them to develop and
showcase their abilities and accomplishments. Includes the
delegation and execution of work assignments to team members,
regular and periodic face-to-face check-ins, mid-year and annual
performance evaluations, and other coaching and development as
needed;
Create compelling and engaging content that raises the profile
of the business college and supports enrollment and fundraising
objectives, including: stories, articles, newsletter columns,
social media content and engagement, email, and other pieces
related to students, faculty, alumni, corporate and community
partners, sponsors, and other relevant stakeholders. Includes the
concepting, development, and preparation of written correspondence
and slide presentations for the dean and his core team;
Manage the production lifecycle for large projects (e.g.,
Impact magazine), including:
- The concepting and development of issue themes, story budgets,
production and publication schedules, and vendor-provided printing,
production, and mailing activities while coordinating with content
developers, editors, photographers, videographers, graphic
designers, and other relevant stakeholders;
On a periodic and regular basis, track, analyze data and
content, and report on key metrics to evaluate and report on the
effectiveness of campaigns, measure ROI, and make data-driven
adjustments for optimizing performance;
Participate in the development and execution of the marketing
and communications strategy to help promote awareness of the
college and its unique value proposition while driving increased
levels of engagement among targeted audiences. This includes local,
regional, national, and global strategies and tactics;
Assist in the development and management of the Marketing and
Communications operating budget;
Monitor and report on budget status for multimedia content
creation and production, including creative development and
printing, and ensuring financial reconciliation between expenses
incurred and annual budget amounts; and
Provide photography support on an as-needed basis (e.g.,
imagery to support specific narratives related to Costello
branding, student experience, career-readiness, research, faculty
profiles, centers, naming gift announcements, and promotional
efforts).
Required Qualifications:
- Bachelor’s degree in related field or the equivalent
combination of education and experience;
- Intermediate marketing skills and experience;
- Participation in strategic communications campaigns and
measuring the results of such campaigns;
- Expertise with regional and national media outlets; including
writing news stories and issuing press releases through an earned
media agency or online distribution network;
- Strong knowledge of marketing and branding best practices,
including marketing communications, marketing research, digital
marketing, social media marketing, and business storytelling;
- Excellent written, verbal, interpersonal, problem-solving,
organizational, and time management skills;
- Advanced writing and editing skills, attention to detail and
editorial style;
- Possesses strong conceptual skills, a broad thinker who is able
to offer a vision for moving forward;
- Proficiency in Microsoft Office Suite (e.g., Word, Excel,
PowerPoint, Teams, etc.);
- Ability to create and present robust, strategic, and
intentional marketing and communications strategies and tactics
based on organizational goals and branding guidelines;
- Ability to work and make decisions in a leadership capacity,
independently and as part of a team, to provide developmental
guidance that ensures alignment with organizational goals and brand
guidelines, among a diverse group of stakeholders that includes
prospective students and their parents, current students, faculty
and staff, alumni, donors, sponsors, corporate and community
partners, the business community, members of the media, earned and
paid media agency personnel, and representatives from other
academic and administrative units across George Mason
University;
- Ability to independently set and manage project objectives and
timelines to ensure completion through contacts with faculty,
staff, copy writers, editors, vendors, agency resources,
contractors, student workers, volunteers, designers, architects,
and exhibit fabricators;
- Strong ability to analyze data and content, interpret results
and provide relevant insights, develop actionable recommendations
for optimizing for engagement and ROI, and to summarize in an
executive-level reporting format;
- Creativity, organization, deadline-driven enthusiasm, and an
ability to articulate the vision, mission, and values of the
Costello College of Business through content created for various
digital and traditional platforms; and
- Ability to work virtually (2 days) and on-site (3 days), and
other days as the needs of the business college require.
Preferred Qualifications:
- Master’s degree in related field;
- Marketing, advertising experience;
- Professional work experience in higher education strongly
preferred;
- Proficiency in multimedia editing software (e.g., Canva and
Adobe Creative Suite software including InDesign, Photoshop,
Illustrator, Premiere), photography, and videography; and
- Fine art, drawing, or other specialized skills.
Instructions to Applicants:
For full consideration, applicants must apply for
Assistant
Director of Marketing and Communications at
https://jobs.gmu.edu/. Complete and submit the online
application to include three professional references with contact
information, and provide a cover letter and resume. Also include
the following for review:
- Marketing Strategies (i.e., one or more plans created by the
applicant that grew an audience or drove an increase in sales or
student enrollments);
- Writing Samples (e.g., news story, email, ad copy, etc. written
by the applicant);
- Campaign Results (i.e., data showing success in achieving
desired outcomes, including metrics and goals met); and
- Design or Creative Direction (e.g., social media posts, flyers,
or videos overseen or made by the applicant).
Posting Open Date: September 17, 2026
For Full Consideration, Apply by: October 2, 2026
Open Until Filled: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research
university committed to creating a more just, free, and prosperous
world. With 40,000 enrolled students, George Mason is the largest
and most diverse public research university in Virginia, offering
degree programs at the master's, doctoral, and professional level,
along with certificates and credentials.
George Mason fosters an All Together Different environment for
students, faculty, and staff, driven by our core beliefs. We
believe in inclusivity over exclusivity; we believe in advancing
our mission by being willing to take risks, not avoiding them; and
we believe our best work is possible when we apply our diversity of
origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action
employer, committed to promoting inclusion and equity in its
community. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, age, disability or
veteran status, or any characteristic protected by law.
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