Assistant Director of Marketing and Communications, Penn GSE

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning.

Job Description Summary

Reporting to the Director of Marketing and Brand Strategy, the Assistant Director of Marketing and Communications will be responsible for executing the marketing and prospective student and learner communication efforts for Penn GSE programs. Working closely with the Office of Admissions and Financial Aid and Penn Learning Network, this will be a key role in executing the long-term marketing and communications strategy, creating and maintaining print and digital content, building data-driven advertising campaigns and communication plans, and the interpreting data to assess impact.

Key Responsibilities

• Develop a sophisticated understanding of Penn GSE's CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners.
• Assist the Director of Marketing and Brand Strategy with the long-term integrated marketing and communication strategy.
• Assist the Office of Marketing and Communications by being the initial point person within our ticket system.
• Assist the Director of Marketing & Brand Strategy on the development of social media content aligned with enrollment marketing priorities.
• Assist the Digital Communications Specialist on the development of email campaigns.
• Perform additional duties as assigned.

Qualifications

ESSENTIAL: A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience. Experience with Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and Asana. Experience with Meta Business and Google Ads. Strong interpersonal and written communication skills.

PREFERRED: Three or more years of experience. Experience in education, higher education, or nonprofit settings. Experience leading or overseeing complex projects.