Assistant Vice Chancellor for Marketing Communications and Recruitment
Position Summary:
The Assistant Vice Chancellor of Marketing, Communication, and Recruitment provides executive leadership for the College's marketing, communications, community relations, legislative affairs, and student recruitment functions, serving as the lead architect for Pima Community College's brand strategy, public engagement, government relations, and outreach efforts to attract and recruit prospective students. The Assistant Vice Chancellor promotes a unified institutional identity and advances the College's reputation through strategic marketing, communications, public relations, community engagement, legislative affairs, and brand-enhancing events and initiatives.
The position strengthens community and government partnerships across Southern Arizona and leverages data-informed decision making, innovative outreach, and coordinated student recruitment efforts to increase institutional visibility, build public trust, and support student enrollment goals.
The Assistant Vice Chancellor serves as a strategic advisor to the Chancellor on institutional reputation, public image, market positioning, communications strategy, government and community relations, and student recruitment, ensuring alignment with the College's mission, values, and long-term strategic priorities.
The work schedule for this position is flexible and may include working evenings and weekends and local travel.
Duties & Responsibilities
- Serves as the College’s chief communications and marketing strategist, leading long-term, data informed planning to enhance institutional reputation, strengthen communications, and advance enrollment growth
- Leads the integration of marketing, community relations, and student recruitment efforts to strengthen the prospective student pipeline, leveraging data-informed insights and performance metrics to improve engagement, increase conversion, and support student success in partnership with the Student Experience Team
- Acts as the Chancellor’s primary strategic communications advisor, providing executive counsel and overseeing the development of institutional messages, speeches, and communications for the Governing Board, legislative stakeholders, and the public in partnership with communications staff.
- Establishes performance measures, monitors communications and recruitment effectiveness through data analytics and dashboards, identifies trends and opportunities, and provides regular reporting and strategic recommendations to College leadership and the Governing Board
- Collaborates with campus leadership to direct the integration of College events, marketing campaigns, and public engagement activities to elevate brand awareness, reinforce institutional messaging, and showcase the College's programs, services, and impact throughout the community
- Provides executive oversight to Directors responsible for Marketing, Community Relations, and Recruitment, including Social Media, PCC TV, Graphic Design, Legislative Affairs, Media Relations, High School Recruitment, and Outreach, ensuring operational excellence, accountability, and alignment with institutional priorities
- Oversees supervisors and managers, including setting priorities, aligning resources, conducting performance evaluations, ensuring staff development, and making hiring, termination, and disciplinary recommendations
- Directs PCC’s comprehensive brand architecture and storytelling strategy, ensuring a consistent, compelling, and community-responsive representation of the College across all media, digital, and community channels
- Directs the strategic use and enhancement of the College’s CRM platform to support segmented communications, predictive modeling, and yield management, regularly reporting performance outcomes to College leadership and the Governing Board
- Leads the College’s crisis communications, issues management, and media strategy to support institutional stability and public confidence during emergencies and sensitive institutional matters. Partners with the Director of Media Relations in serving as a primary spokesperson for the College.
- Represents Pima Community College in prominent community, business, and education engagements, as well as at state, regional, and national forums, conferences, and partnerships focused on institutional advancement, innovation, and enrollment growth.
- Strengthens internal and executive communications through social media, creative services, multimedia production, and media relations, fostering transparency, trust, and engagement among faculty, staff, students, and external stakeholders.
- Provides strategic oversight for recruitment campaigns and outreach initiatives designed to strengthen student recruitment pipelines among high school students, adult learners, and community and business partners
- Partners with Academic and Student Affairs to align marketing messages with program pathways, workforce initiatives, and transfer outcomes and to build strategic outreach to local school districts, workforce partners, and community organizations to strengthen PCC’s role in regional economic development
- Directs strategic planning, budgeting, and performance measurement for all assigned departmental units and aligns marketing investments with enrollment goals to maximize return on investment (ROI) and conversion outcomes
- Serves as a member of the Chancellor’s Leadership Team, contributing to the formulation of institutional strategy and ensuring marketing/outreach goals align with the PCC Strategic Plan
- Ensures ethical stewardship of College resources, maintains the integrity of institutional communications, and promotes transparency and public trust in support of the College’s mission
- Performs all other duties and responsibilities as assigned or directed by supervisor
Job Requirements/Qualifications
- Master’s degree in Marketing, Communications, Public Relations, Higher Education Administration, or a related field and Ten years of related experience in marketing, communications, student recruitment, or external relations and Six plus years of related experience with supervisory experience in senior executive leadership roles
- or An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed above
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