Advertising Summary: Enterprise Marketing and Communications
is seeking to hire an Assistant Vice President, VCU Health
Strategic Marketing and Integration.
Department: VP Enterprise Mktg and Comm
Department Summary: As VCU’s integrated
communications and marketing office, the Division of Enterprise
Marketing and Communications is energized and thrives on
collaboration and innovation. In our work, we reflect the culture
of the university and health system community. We leverage the
power of our institutional knowledge to deliver results, foster an
equitable and supportive work environment to empower our talent,
and work hard to tell impactful stories about VCU and VCU
Health.
Duties & Responsibilities:
The Assistant Vice President for Strategic Marketing and
Integration serves as the operating leader for VCU Health Marketing
and Communications and is responsible for overseeing the day-to-day
management, coordination, and execution of departmental priorities
on behalf of the Associate Vice President.
This position serves as AVP's deputy across VCU Health Marketing
and Communications teams, helping drive execution, alignment, and
integration of enterprise priorities while providing direct
leadership for certain service line marketing and selected
growth-oriented marketing functions, including digital strategy and
digital experience as assigned.
The Assistant Vice President translates strategic priorities into
actionable plans, ensures accountability for results, leads
cross-functional coordination among department leaders, and
proactively addresses organizational challenges to maintain
momentum on enterprise objectives.
The Assistant Vice President provides day-to-day leadership of
departmental operations, ensuring consistent execution,
organizational effectiveness, and alignment across assigned teams
and functions.
Core Responsibilities:
Marketing and Communications Integration
- Provides day-to-day operational leadership for VCU Health
Marketing and Communications, ensuring effective coordination,
prioritization, and execution across assigned teams and
functions.
Exercises delegated authority to make operational decisions,
resolve issues, manage competing priorities, and remove barriers
that may impede progress toward departmental and organizational
goals.
Leads regular leadership team coordination, drives
accountability for commitments and deliverables, monitors
organizational performance, and serves as the primary escalation
point for operational matters requiring executive attention.
Partners with departmental leaders to align resources, balance
workloads, manage risks, and ensure seamless execution of
enterprise initiatives.
Service Line Marketing and Growth Leadership
- Provides leadership and oversight for key service line
marketing across VCU Health, ensuring marketing strategies support
organizational growth priorities, patient acquisition, provider
engagement, and market differentiation.
- Develops marketing frameworks, planning processes, and
performance standards that strengthen service line marketing
capabilities while ensuring alignment with enterprise brand and
business objectives. Builds a high-performing service line
marketing function through coaching, mentorship, and professional
development.
- Partners with clinical, operational, and physician leadership
to establish marketing priorities that support growth, access,
reputation, and strategic business objectives.
Digital Strategy, Innovation, and Consumer Experience
- Provides leadership and oversight for digital marketing and
digital experience initiatives, including digital platforms,
consumer engagement strategies, websites, digital optimization, and
emerging technologies, as assigned.
- Partners with digital leaders and key organizational
stakeholders to advance digital capabilities that improve consumer
experiences, strengthen market competitiveness, and support
enterprise growth objectives.
- Supports the ongoing maturation of digital strategy and
innovation efforts across VCU Health while ensuring alignment with
broader enterprise marketing and communications priorities.
Planning and Resource Alignment
- Partners with the AVP on prioritization, resource allocation,
annual goal setting, and enterprise initiative implementation.
- Contributes to departmental budget planning, vendor management,
resource prioritization, and performance evaluation processes to
ensure responsible stewardship of organizational resources.
Leadership Development and Organizational Capability
Building
- Provides direct leadership to select teams and leaders while
contributing to broader EMC leadership development efforts.
- Builds organizational capabilities through coaching,
mentorship, succession planning, talent development, and
implementation of best practices. Supports the development of
future marketing and communications leaders and helps ensure EMC
remains positioned for long-term success.
Qualifications:
Minimum Qualifications
- Advanced degree or equivalent professional experience in
communications, marketing, or a related field.
- Progressive leadership and/or management experience in
healthcare, higher education, or similarly scaled
organizations.
- Demonstrated expertise in marketing, communications, digital
strategy, service line marketing, or related disciplines within a
complex organization.
- Demonstrated ability to lead assigned teams and influence
cross-functional teams without direct reporting authority.
- Experience developing integrated marketing strategies that
support organizational growth, reputation, access, and stakeholder
engagement.
- Strong leadership, strategic planning, collaboration,
communication, and relationship management skills.
- Demonstrated ability to work in and foster an environment of
respect, professionalism and civility with a population of faculty,
staff, and students from all backgrounds and experiences, or a
commitment to do so as a staff member at VCU.
Preferred Qualifications
- Experience in an academic health system, integrated health
system, university, or similarly complex enterprise
organization.
- Demonstrated success building or maturing service line
marketing capabilities and team structures.
- Experience advancing digital strategy, consumer experience,
marketing analytics, campaign performance, and/or digital
transformation initiatives.
- Experience contributing to resource planning, budget
development, vendor management, and performance measurement.
Salary Range: $140,000 - $190,000, based on experience
Benefits : All full-time university staff are eligible for
VCU’s robust
benefits
package that includes comprehensive health benefits, paid annual
and holiday leave, generous tuition benefits, retirement planning
and savings options, tax-deferred annuity and cash match programs,
employee discounts, well-being resources, abundant opportunities
for career development and advancement, and more.
FLSA Exemption Status: Exempt
Hours per Week: 40
Restricted Position: No
ORP Eligible: Yes
Flexible Work Arrangement: Hybrid
University Job Title: 91351 - Open